Blueprint for Sample Company

Right now, with what you gave us, we estimate the sales revenue from your current blueprint to be $499.
With just a few tweaks you could bring in $4500.

Your Current or Purposed Blueprint

Let's say you have 400 people on your email list. Let's also say you send three emails about your offer with a 20% open rate. Let's say 3% clicked through on your offer and 3% of those purchased. You could expect sales of $499 via one sale.
3

Click Rate

20

Open Rate

3

Conversion Rate

Your Marketing Profit Estimate

$499

Here are three changes that can increase profit and visibility.

Tweak 1

THE TWEAK

But say you improved your sales page, and instead of converting at 3%, it converted at 6%. You've now made twice as much money.

Profit Increase

$499

Profit Total

$998
3

Click Rate

20

Open Rate

6

Conversion Rate

Tweak 2

THE TWEAK

Now let's say you improved your email content, and gave more value, thought to time of day sent and the subject headline. You increased your open rate to 30% instead of 20%. You also increased your click rate to 5%. Your sales would improve again to $1500 or 3 sales.

Profit Increase

$998

Profit Total 

$1497
5

Click Rate

30

Open Rate

6

Conversion Rate

Tweak 3

THE TWEAK

So let's say you ran a retargeting ad on facebook for people who have visited your sales page but didn't buy or didn't open your emails. Let's also say you slip one more email in there.. You make $4500 dollars in sales, but have $360 - $120 in facebook ad expenses.

Profit Total

$4500

Profit Increase

$4000
5

Click Rate

6

Open Rate

6

Conversion Rate

Next Best Steps to Turn Scenario 3 into Reality

(Please note the downloadables/links do not work in the sample report)

Use my landing page/sales page checklist to improve your conversion rate.

Impliment A/B testing in your email subject headings.

Retarget your audience with paid social media ads. Learn more about running facebook ads with Facebooks own free course.

Add incentive to opt in to your mailing list at checkout with a free bonus for subscribing.

Consider a lead qualifying process. Use behavior tagging in your email system to qualify if you are reaching an audience that would be interested in what you offer.

Use my email blast off checklist to ensure you are reaching as many people as possible.

Offer consistant value to your subscribers. Check out my list of value driven email ideas.

Casually survey past clients to identify what drew them to work with you. Here is my list of questions you could ask to spark feedback.

Personal, connect and use video liberally. Check out some examples/ideas/tools here.

How do you compare?

Click Rate

Your click rate is low. Suggestion? A/B testing. Try testing email campaigns varying amounts of content and different buttons/CTA’s (call to action).

Open Rate

Your open rate is low. This means one of two things, those on your email list might not be your ideal audience or people don’t feel there is that much value in what you send out (which just might be your content to offering ratio). No one wants bi-weekly sales campaigns.

Conversion

Your conversion rate is low. Focus all marketing attention on this because improving conversion directly improves profit. How? Look at three things, is the right audience for the offer? Does the page look good and clearly explain the offer? Does the offer have value, especially to the audience?

Additional things to consider

Consider a webinar/live event to connect better. Live events, video calls, and webinars convert at a higher level.

Follow up. Some need more time and consideration. A follow up email helps to educate, provides familiarity, and opportunity to purchase.

Is it time for a salescart upgrade?  Consider using a more sophisticated program like SamCart or ThriveCart. I recommend Thrivecart and offer a free hour lesson and free templates when someone uses my affiliate link. Check it out here

Adding Social Proof. Testimonials on websites or included in emails can help in providing another prospective.

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