Blueprint for Sample Company
Your Current or Purposed Blueprint
Your Marketing Profit Estimate
Here are three changes that can increase profit and visibility.
Next Best Steps to Turn Scenario 3 into Reality
(Please note the downloadables/links do not work in the sample report)
Use my landing page/sales page checklist to improve your conversion rate.
Impliment A/B testing in your email subject headings.
Retarget your audience with paid social media ads. Learn more about running facebook ads with Facebooks own free course.
Add incentive to opt in to your mailing list at checkout with a free bonus for subscribing.
Consider a lead qualifying process. Use behavior tagging in your email system to qualify if you are reaching an audience that would be interested in what you offer.
Use my email blast off checklist to ensure you are reaching as many people as possible.
Offer consistant value to your subscribers. Check out my list of value driven email ideas.
Casually survey past clients to identify what drew them to work with you. Here is my list of questions you could ask to spark feedback.
Personal, connect and use video liberally. Check out some examples/ideas/tools here.
How do you compare?
Your click rate is low. Suggestion? A/B testing. Try testing email campaigns varying amounts of content and different buttons/CTA’s (call to action).
Your open rate is low. This means one of two things, those on your email list might not be your ideal audience or people don’t feel there is that much value in what you send out (which just might be your content to offering ratio). No one wants bi-weekly sales campaigns.
Your conversion rate is low. Focus all marketing attention on this because improving conversion directly improves profit. How? Look at three things, is the right audience for the offer? Does the page look good and clearly explain the offer? Does the offer have value, especially to the audience?
Additional things to consider
Consider a webinar/live event to connect better. Live events, video calls, and webinars convert at a higher level.
Follow up. Some need more time and consideration. A follow up email helps to educate, provides familiarity, and opportunity to purchase.
Is it time for a salescart upgrade? Consider using a more sophisticated program like SamCart or ThriveCart. I recommend Thrivecart and offer a free hour lesson and free templates when someone uses my affiliate link. Check it out here
Adding Social Proof. Testimonials on websites or included in emails can help in providing another prospective.